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International Workshop on Digital Nudging and Digital Persuasion (DNDP 2023)

The 2nd International Workshop on Digital Nudging and Digital Persuasion (DNDP 2023)

In conjunction with The 18th International Conference on Persuasive Technology 2023 Conference Hosted by Eindhoven University of Technology, Eindhoven, The Netherlands, 19-21 April 2023.

Welcome to the International Workshop on Digital Nudging and Digital Persuasion (DNDP) 2023

Keynote Speaker: Professor Raian Ali, Hamad Bin Khalifa University (HBKU), Doha, Qatar (topic will be announced soon)


Submission :  14th March, 2023
Notification: 25th March, 2023
Camera-ready version: 8th April, 2023
Workshop date: 19th April, 2023

Submission: LNCS format, 5+ pages

Submission through: EasyChair

Nudge theory proposes that subtle changes in the way choices are presented can intuitively guide individuals’ behaviors. For the last decade, nudges have attracted extensive interest for their applications in numerous fields. This approach has already been used to encourage people to save and improve their financial position at retirement, to promote organ donation, to improve bathroom cleanliness, or to encourage people to respect the speed limit. Another approach holding also great potential for motivating towards desired behavior is through persuasive techniques. Both nudge and persuasion have the same end goals yet, they rely on different principles to encourage change. Nudges are decision-oriented, while the persuasive design is attitude-oriented.

Technology holds great potential in offering new interventions to reach a wider range of individuals faster and in a more cost-effective manner. It further allows to reach to individuals who are either in under-serviced areas/demographics or who might otherwise shun from reaching out (e.g., due to fear of social stigma). Consequently, the use of persuasive technology is attracting an increasing amount of interest both in research as well as in industry. In this present workshop, the focus is on applying digital nudging strategies and persuasive techniques to engage people and thereby increase their level of competency and self-efficacy. Therefore, the expected outcome in using digital nudging and persuasion is to achieve a more sustainable behavioral change for individuals.

The workshop is intended to support individuals participating in the workgroup session on the utilization of digital nudging and persuasion techniques to increase goal-achievement (e.g., pre-defined or self-chosen goals). This may include, but is not limited to, interventions that support students increase their academic performance, aid software engineers and researchers improve their day-to-day tasks’ performance (e.g., setting goals for daily writing output, reducing social media usage), boost patients’ intrinsic motivation to adhere to doctors recommendations (e.g., medication adherence), help individuals increase their physical activity levels to achieve daily walking goals, boosting healthy eating and dietary activities, motivate green transportation habits to reduce environmental impact and lessen climate change or improve people’s consumption choices (thus aiding in climate change mitigation efforts such as carbon emission awareness). The application area for nudging is thus potentially unlimited. We would also like to receive contributions on the use of nudging, persuasive and gamification technologies for addressing an individual’s competency and self-efficacy-based tasks. All papers will be reviewed by at least two reviewers. Accepted papers will be published in CEUR Workshop Proceedings.

In addition to the paper presentation session, there will be a dedicated simulation-based session in which the participants will be asked for some real-life scenarios as a way of recreating their ideas and gathering feedback from prospective participants towards building a more persuasive atmosphere, to nudge the participant towards the desired behavior. We will use theoretical concepts such as nudge deck and normative message etc., alongside other behavioral models such as the PSD model [9], so that participants of the tutorial can find the session logically designed and enjoyable to participate in. This workshop is an excellent link-up to Persuasive Technology (PT) 2023 as this will promote technology such as nudging, gamification and persuasion to influence citizens’ behavior towards reaching their goals and milestones. This workshop will allow researchers who are registered in the PT 2023 conference to do real simulation tasks which will assist them to do teamwork and improve their nudging skills.

The structure of the workshop is twofold. In the first session, we will present the work submitted by the participants in response to the workshop call. In the second session, we will have simulation-based activities. We have already run two International Workshops. These include

We are interested in theoretically, empirically, and/or methodologically focused contributions focused on supporting social sustainability through education, green health and environmental awareness activities, novel designs/co-designs and evaluations of mobile applications and services, AR/VR/MR, games, and social media applications and services. Systematic review articles are considered for review as well. The authors of accepted papers will be asked to give a presentation in person and in exceptional cases via Zoom. The online and physical registration links will be provided well before the workshop. The key dates of the workshop are as follows:

For the simulation-based session, we will run each stage with and without nudging and measure self-efficacy/competence at different points (e.g., just after getting feedback).

Format of the half-day workshop is to last for up to four hours, divided as follows

The workshop will last for half a day upto 4 hours (exact time & TimeZone information will be informed closer to the event date) and a detailed breakout of individual sessions and activities will be provided closer to the event date.

If you have any questions about the workshop topics, if you plan to submit a paper or have any other questions about the workshop please e-mail the programme chairs. All papers will be reviewed by at least two reviewers. Accepted papers will be published on CEUR-WS Workshop Proceedings. We look forward to receiving your submissions.

Workshop organisers:

General co-chairs:

Programme co-chairs:

Organising co-chairs:

Publicity and Web co-chairs:

International Programme Committee (IPC) members: